AYU · Your daily wellness ecosystem
Health starts at home, not hospitals
Ayu, A calm layer over your day that guides movement, habits, rewards, and protection—without turning your life into a project.
Why we built AYU
Most of us only think about health when something goes wrong. You fall sick, visit a hospital, pay for treatment—then life goes back to normal until the next problem. Nothing really helps you stay healthy in the first place.
We kept wondering: Why is preventive care an afterthought? Why is staying consistent left entirely to willpower? Why does someone only pay attention to your health when you're already in trouble?
AYU exists because the world needs a health experience that works before things go wrong, not after.
How it works
Understand your health state in realtime, over time with expert guidance. Experience measurable health improvements.
Your personal trainer, in your pocket
Turn on your front camera during yoga or gym workouts. AYU automatically detects what you're doing and guides you with real-time posture and form corrections—like having a trainer watching every rep.
Studies show proper form can accelerate results by up to 30%. Whether you're cutting fat or building strength, better form means faster progress.
Your health data, finally working together
Connect Apple Health, Garmin, Fitbit, Strava, and your favorite apps. AYU pulls together your sleep, steps, workouts, and class attendance—then rewards your consistency with discounts, badges, leaderboards, and early access to new features.
Turn checkups into real changes
Upload your lab reports and health checkups a few times a year. AYU turns those numbers into personalized diet plans tailored to your needs—plus unlocks subscription discounts the more you stay on top of your health.
Your final protective shield
Health coverage that gives you peace of mind. AYU partners with leading hospital networks across Tier 1 cities—not limited to a single chain like traditional hospital insurance. You get quality care wherever you are, whenever you need it.
Insurance partnership with leading hospital chains across India
Apollo Hospitals
Fortis Healthcare
Max Healthcare
Manipal Hospitals
Medanta
Aster DM Healthcare
Columbia Asia
Narayana Health
Apollo Hospitals
Fortis Healthcare
Max Healthcare
Manipal Hospitals
Medanta
Aster DM Healthcare
Columbia Asia
Narayana Health
Real-time posture correction
Turn on your camera during workouts. AYU analyzes your movement and provides real-time guidance on form and posture—like having a trainer watching every rep.
This capability sits at the center of a wellness ecosystem where movement, habits, rewards, and protection all work together.
How it all connects
Posture correction feeds into your habit score. Better form means faster progress, which unlocks rewards. Your health data informs personalized insights. Consistency earns discounts. Everything works together, not in silos.
78% of AYU members see measurable improvements within 8 weeks
Trusted by health-conscious Indian youth in Bangalore.
"Lost 12 kilos in 3 months. AYU caught form issues my trainer missed."
Arjun Sharma
AYU MEMBER • Bangalore
"Sleep score improved from 65 to 88. Consistency rewards kept me going."
Kavya Patel
AYU MEMBER • Bangalore
"Insurance that works across hospital chains, not just one. Peace of mind wherever I am."
Rohan Mehta
AYU MEMBER • Bangalore
weekly consistency
injury risk
faster habit formation
Three memberships, one goal: Your best health
Essential
AI Coaching & Habits
(₹5,988 billed annually)
- Real-time AI posture correction
- Habit tracking & streaks
- Personalized training plans
- Basic wellness insights
- Community challenges
- Mobile app access
Complete
Full Ecosystem + Health Cover
(₹8,388 billed annually)
- Everything in Essential
- Advanced AI health insights
- Cashback rewards
- Achievement badges
- Health cover included
- Priority support
- Unlimited habit tracking
- Sleep & recovery analytics
Premium
Complete + Concierge Coaching
(₹17,988 billed annually)
- Everything in Complete
- 1-on-1 onboarding call
- Unlimited coaching sessions
- Custom wellness plans
- Advanced lab integration
- Dedicated wellness coach
- Priority feature access
Learn more about Ayu
Most wellness apps give you disconnected features and leave you to figure it out. Ayu is different. We combine real-time AI coaching with habit intelligence, rewards, and health cover to give you a complete wellness ecosystem. Instead of static tracking, you get a clear, personalized plan from AI coaches, plus ongoing guidance that helps you turn data into lasting improvements in health and well-being.